Taking advantage of Tank's enduring popularity, Cartier (re)launched Tank Must de Cartier on Watches & Wonders 2021. The new Tank Must series includes a variety of entry-level steel watches, including an extraordinary solar watch, and three Cartier Tank Must Steel watch replica with solid dials in red, green and blue, inspired by the 1970s Original watch.
History
The Must family in the Cartier catalogue traces its roots back to 1972, with the first Must de Cartier watches replica launching in 1977. The collection was aimed at reviving a very different version of Cartier brand than we know today, which had undergone a number of restructures and acquisitions after Pierre Cartier, the last of the three Cartier brothers who had built the organisation into an international household name, passed away in 1964. It was aimed at rebuilding the brand with a new collection of more affordably priced products that could reach a larger client base, a strategy that proved very successful.
The Must de Cartier collection replica of the ’70s offered everything from bags and scarves, to perfumes and cigarette lighters (there was even a Lincoln Continental Mk IV “Cartier Edition”), with their range of quartz Tank watches standing out from the crowd by being cased in a gold-plated silver known as Vermeil. These Must de Cartier Tanks replica were produced in a huge number of different dial designs, with bright colours and Art Deco flourishes (the latter of which has also been revived this year in the new Tank Louis Cartier collection) and continued to be made into the late 1990s.
It’s this history that makes the new replica Cartier Tank Must collection so intriguing as an offering to both Cartier collections and those who are new to the brand.
The Case
While the new Tank Must replica line encompasses three case sizes, small, large, and extra-large, only the large model can be had with the monochrome-colour dials that have nothing except the Cartier name and a tiny “Swiss made” at six. The rich dial colours of the Tank Must draw inspiration from a similar Les Must de Cartier model of the 1970s, though the vintage original was only available in burgundy or blue.
As you might expect from a Cartier Tank, the iconic crown is present in these models, complete with a blue synthetic spinel cabochon.
The Dial
The real deal in the Cartier Tank Must replica collection are the dials, which are a nod to the colourful dials of the original Must de Cartier watches of the 70s and 80s. The Roman numeral dials on replica Cartier Tanks are so ubiquitous with the design, that there is definitely something refreshing about seeing a Tank with a totally blank dial apart from the crisply printed logo.
The steel sword hands cut a contrasting figure across the expanse of block primary colour, making it still very easy to read the time despite the lack of hour markers. There is a breathtaking simplicity to this new collection that is hard to articulate the appeal of, but it speaks to the core of what has made Cartier so successful since it was founded in 1847 – elegance through design.
The Movement
All three references are powered by High Autonomy Quartz movements (with 8 years before needing a battery change), just like the first Santos-Dumont pieces that were revived in 2019, which is a good thing. Hear me out. By equipping the Tank Must collection with quartz movements, Cartier replica is able to keep the price significantly more affordable than if the same watch was mechanically powered. This means not only is there a new entry point to the brand, but the new entry point is also one that looks great and carries the Cartier design philosophy forward. Also, most peoples gripe with quartz movements is the ticking of the seconds hand across the dial, which is a reasonable issue. No seconds hand however, no gripe.
Conclusion
In general, these watches fulfilled their purpose-to make Cartier's timepieces more interesting. I appreciate that they use the iconic Tank to achieve this process. The Cartier Tank Must is AUD$4150.
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